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New Collection Live
A story told in salt and soil. In wind-bent fields and cold water.
Inspired by the long days of summer in the Norwegian south. A land of greyed wooden houses, endless light, and quiet hearts on fire. A place where there is no time and the rules are not the same. Where you walk around in bare feet and those shorts you found in the cupboard.
Tying the boat to the rocks on one of the islands dotting the horizon. Soft knits easing the light ache from cool, blue waters. Stolen looks and safe havens, in a timeless Nordic dream-state.
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The Blaatrøie Original
After several years in development, we are proud to finally reintroduce a timeless classic from the archives: the Blaatrøie Original.
First crafted in the 1860s by our original founder, Ole Andreas Devold, this sweater was designed to withstand the harshest elements at sea. Its distinctive, tightly knit, and water-repellent construction ensured warmth and protection against any weather, for fishermen, workers, and sailors alike.
Now, 160 years on, we have carefully recreated this iconic piece—tailored for modern life with a new unisex fit. Made from 100% superfine merino wool, it promises exceptional softness and breathability. Available in three styles—solid dark navy, off white, and an embroidered version as per the original design—the Blaatrøie Original is an icon reawakened.
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A Legacy of Wool Since 1868
Rooted in our heritage, we continue the tradition of mastering wool.
Read more:
Our Heritage